Success Cases
How do you apply Odyssey’s insights to your online marketing strategy? Learn from other businesses in various industries and find your key to succes with actionable insights.
Unlock the full potential of Social Media Marketing for SMEs
This use case explains how SMEs can unlock the full potential of Social Media marketing, thanks to multi-touch attribution modelling. This use case represents the work Odyssey Attribution did with one of their clients to do so.
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Growth in attributed revenue
+120%
Growth in incrementality
+75%
Growth in attributed revenue
+120%
Growth in incrementality
+75%
Growth in incrementality
+239%
Growth of transactions
+80%
A large fashion retailer struggling with incremental affiliate growth
This use case explains how Odyssey Attribution helped a large fashion (e-)retailer get better insights into the performance of their affiliate publishers and how they used that information to optimize the channel.
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Growth in attributed revenue
+120%
Growth in incrementality
+75%
How odyssey showed the unlocked potential of SEO
Odyssey provides insights into the performance of different landing pages from organic search. Those insights can be used to improve the SEO strategy and attribute revenue to different SEO activities.
Growth in attributed revenue
+120%
Growth in incrementality
+75%
How to increase the ROI of affiliate marketing?
In this use case, you can learn how Odyssey Attribution helped a large sneaker retailer increase the ROI of the affiliate channel. Thanks to multi-touch attribution there was a clear insight into what actions needed to be taken to increase the ROI of the channel.
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Growth in attributed revenue
+120%
Growth in incrementality
+75%
Unlock the full potential of Social Media Marketing for SMEs
This use case explains how SMEs can unlock the full potential of Social Media marketing, thanks to multi-touch attribution modelling. This use case represents the work Odyssey Attribution did with one of their clients to do so.
Read use case